Insights
What we learn by doing, we write down.
Articles for people who lead organisations, not marketing specialists. Concise, concrete and ready to apply tomorrow morning.
Articles shown: 18
Website SEO analysis: a detailed process, sample report and work plan
A detailed website SEO analysis guide: technical checks, intent, content, GEO/AEO and priorities. Example findings, a 90-day plan and audit scope.
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AI shopping: how your products enter a buyer's consideration
Goran Tomić explains AI shopping: organising catalogues, feeds, content and offers for ChatGPT, with a work plan and business measurement.
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ChatGPT optimisation: a complete guide for companies
ChatGPT optimisation in seven steps: technical checks, content, sources and measurement. Goran Tomić explains building AI visibility and the path to enquiries.
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How to be visible in ChatGPT: which company information to fix first
Working on company visibility in ChatGPT: a clear offer, accurate information, search access, sources and internal links. A practical sequence of GEO tasks.
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Measuring AI visibility: from brand mentions to business enquiries
How to measure AI visibility: mentions, citations, recommendations and business enquiries. A practical question panel, worked example and limits of GEO reporting.
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AI visibility audit: what to receive before investing in GEO
What an AI visibility audit covers: buyer questions, sources, accuracy, website access and a work plan. Methodology and an illustrative actionable finding.
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Google Ads: from your first campaign to qualified enquiries
How Google Ads works, how to plan budgets and measure enquiry quality. Process, worked calculations and connections to SEO/GEO and CRO.
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Social media management or SEO, advertising and CRO: what does your business need?
Distinguish social media management from SEO/GEO, advertising and CRO. Choose activity around the problem your company needs to solve.
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A landing page that generates enquiries: what to explain before asking for contact
How I write and check landing pages: clear offers, evidence, CTAs, forms and enquiry-quality measurement. A practical framework for SEO, ads and AI visits.
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SEO or Google Ads: how I choose the first channel when budget is limited
SEO or Google Ads? Compare timing, demand, qualified-enquiry costs and website condition. My framework for choosing the first channel and connecting it to GEO.
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llms.txt: when it makes sense and why I do not sell it as an AI visibility shortcut
What llms.txt can help AI agents do, what Lighthouse says and why it differs from robots.txt, sitemaps and guaranteed AI citations.
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AI Overviews and AI Mode: what I would change before seeking more AI citations
What AI Overviews and AI Mode mean for your website, eligibility requirements and checking sources, visits and enquiry quality without guessing.
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Local SEO: be found by people who can actually become clients
My local SEO approach: Google Business Profile, location pages, reviews and enquiry measurement. What to improve first so buyers can choose you.
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SEO pricing only makes sense when you know what you receive
How to assess SEO pricing, compare proposal scope and connect budget to qualified enquiries. Goran's guide to choosing SEO and GEO work.
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How to check whether AI search is changing your buyer's journey
Start with real buyer questions, compare sources and distinguish brand mentions from business results.
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SEO, AEO and GEO: what you pay for and how to verify results
What distinguishes SEO, AEO and GEO, which tasks to expect from an agency and how to check AI visibility. Goran's practical approach to choosing an engagement.
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How to measure whether marketing actually brings customers
You can assess whether marketing brings customers when conversions are clearly defined, available enquiry sources are tracked and enquiries are compared with paid sales.
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Five reasons your website does not turn visits into enquiries
Websites lose enquiries through friction: an unclear offer, slow pages, difficult forms, missing trust signals and a poor mobile experience.
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