Know what deserves the next investment.
Reports are useful when they explain what changed and what to do next. We connect website activity, campaign data and enquiry quality so your marketing decisions have a clearer basis.
Discuss analytics & attributionConsistent events and definitions
Website, campaigns and sales records
A better next decision
Agree on the outcome before configuring the report.
A click, a form submission, a booked conversation and a qualified opportunity are different events. I start by defining the stages that matter to your business and where the information is recorded.
We review the current setup, data quality and reporting needs. This can include GA4, tag management, advertising conversion events and the handover to a CRM. The aim is a consistent measurement model, not the largest possible collection of events.
Find gaps, duplication and misleading totals.
Events may fire twice, success pages may be counted without a real submission and booking integrations may report an action from an untrusted message. These implementation details can distort the decisions made from a dashboard.
We document trigger conditions, deduplication rules and a way to test each important action. Consent and data minimisation are included in the design. Names, email addresses and message contents do not belong in ordinary analytics events.
Connect acquisition with enquiry quality.
The useful question is not only where an enquiry came from, but whether it matched your offer and progressed. We review how source information, service interest and qualification can be carried into your sales process.
Attribution remains an approximation. Devices, consent, time gaps and platform reporting methods create limits. We explain those limits and avoid adding every channel's claimed conversions together as though they were separate customers.
Make reporting a working conversation.
We design reports around the questions you need to answer: what is creating suitable demand, where visitors lose confidence and which part of the process deserves attention. Technical metrics are included when they explain a real issue.
Each review separates observations, hypotheses and recommended actions. Where the data is insufficient, we propose what to collect next. A clear statement of uncertainty is more useful than a precise-looking number that the setup cannot support.
What the work can include
- A measurement plan with agreed funnel definitions
- A review of critical events, integrations and attribution limits
- Implementation tasks and acceptance tests for the important actions
- Reporting that connects marketing activity with enquiry quality
Start with an SEO and AI visibility audit to establish what deserves priority. We then connect the relevant services to a plan for your industry.
Questions before we start
Can you reconcile Google Ads, Meta and GA4 numbers?
We can investigate the differences and agree on a consistent decision framework. Different attribution and tracking methods mean the totals should not be expected to match automatically.
Do we need a CRM?
It depends on the sales process. A CRM can help connect enquiries with qualification and revenue, but we first review what you already record and what the team can maintain.
Will this tell us exactly where every customer came from?
No measurement system can provide that universally. We aim for reliable definitions, tested events and a useful understanding of the limits.
A conversation with a purpose
What should analytics & attribution change for your business?
Tell us about your market, website and business goal. We will discuss the obstacle and agree on a useful next step.
Scope and fees are confirmed in a written proposal.Email Goran