Insights
What we learn by doing, we write down.
Practical guides for people growing a business: AI visibility, SEO, advertising and turning interest into enquiries.
Articles 1–9 of 9 · Page 1 of 1
AI shopping: how your products enter a buyer's consideration
Goran Tomić explains AI shopping: organising catalogues, feeds, content and offers for ChatGPT, with a work plan and business measurement.
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ChatGPT optimisation: a complete guide for companies
ChatGPT optimisation in seven steps: technical checks, content, sources and measurement. Goran Tomić explains building AI visibility and the path to enquiries.
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How to be visible in ChatGPT: which company information to fix first
Working on company visibility in ChatGPT: a clear offer, accurate information, search access, sources and internal links. A practical sequence of GEO tasks.
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Measuring AI visibility: from brand mentions to business enquiries
How to measure AI visibility: mentions, citations, recommendations and business enquiries. A practical question panel, worked example and limits of GEO reporting.
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AI visibility audit: what to receive before investing in GEO
What an AI visibility audit covers: buyer questions, sources, accuracy, website access and a work plan. Methodology and an illustrative actionable finding.
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llms.txt: when it makes sense and why I do not sell it as an AI visibility shortcut
What llms.txt can help AI agents do, what Lighthouse says and why it differs from robots.txt, sitemaps and guaranteed AI citations.
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AI Overviews and AI Mode: what I would change before seeking more AI citations
What AI Overviews and AI Mode mean for your website, eligibility requirements and checking sources, visits and enquiry quality without guessing.
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How to check whether AI search is changing your buyer's journey
Start with real buyer questions, compare sources and distinguish brand mentions from business results.
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SEO, AEO and GEO: what you pay for and how to verify results
What distinguishes SEO, AEO and GEO, which tasks to expect from an agency and how to check AI visibility. Goran's practical approach to choosing an engagement.
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