Insights
What we learn by doing, we write down.
Practical guides for people growing a business: AI visibility, SEO, advertising and turning interest into enquiries.
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Google Ads: from your first campaign to qualified enquiries
How Google Ads works, how to plan budgets and measure enquiry quality. Process, worked calculations and connections to SEO/GEO and CRO.
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SEO or Google Ads: how I choose the first channel when budget is limited
SEO or Google Ads? Compare timing, demand, qualified-enquiry costs and website condition. My framework for choosing the first channel and connecting it to GEO.
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